Your documentation is scaling.
Your MadCap Flare setup isn't.
We help documentation teams rebuild their Flare workflow with automation, plugins, and lean processes that actually scale.
Used by Teams at Companies Like These
3,000+ technical writers use our plugins and services
Hi, I'm Mattias
I've spent 17+ years engineering solutions so documentation teams can scale without structural debt — through plugins, migrations, and custom automation.
Think of me as your guide through the complexity. Whether you're struggling with content bottlenecks, migrating from legacy systems, or need a custom solution — I'd love to hear about your challenges.
The Problems We Solve
Documentation teams face compounding structural challenges. Which of these is slowing you down?
Structural Fragility
Architecture that worked at 200 topics breaks at 2,000. Every addition increases risk.
See the solution →Migration Risk
Copying flawed structure to a new platform relocates the problem — it doesn't solve it.
See the solution →Manual Waste
Repetitive tasks that should be automated consume hours every week.
See the solution →Localization Scaling
Structural debt multiplies with every language. Translation costs grow non-linearly.
See the solution →AI Chaos
AI accelerates writing but damages structure. Cleanup erases the productivity gains.
See the solution →Quality Drift
Standards exist on paper but enforcement is manual and inconsistent.
See the solution →The Flare Bottleneck Diagnosis Matrix
What's really slowing your Flare projects down? Score your system across 5 key factors, identify root causes, and get targeted counter-measures.
- ✓ Takes 5 minutes
- ✓ Built specifically for MadCap Flare
- ✓ Instant diagnosis
- ✓ Actionable recommendations
Proven results across the content lifecycle.
Reduced Migration Time
Average time saved in migration projects using our automation tools
Hours Saved Annually
Time saved by plugin users every year — averaging 2 hours per user per week
Pages Migrated
Technical documentation pages successfully migrated to Flare
Plugin Users
Technical writers using our plugins to improve their workflow
NPS Score
Net Promoter Score — world-class is 70+. Nearly every customer would recommend us.
How We Help
Services and MadCap Flare plugins — each addressing a different challenge in your content lifecycle.
Content Architecture
Audit and redesign documentation structure for predictable scaling.
ServiceContent Migration
Turn migration into an architectural upgrade — not a copy-paste.
ServiceWorkflow Automation
Remove structural waste from your documentation lifecycle.
ServiceLocalization
Optimize your documentation for efficient global scale.
PluginAI Helper Plugin
AI acceleration engineered for structured documentation.
PluginMad Quality Plugin
Turn documentation quality into a system property.
PluginMarkdown Plugin
Bridge docs-as-code and structured authoring.
PluginStyle Stack Plugin
Make CSS composition native in MadCap Flare.
PluginFREEKaizen Plugin
Compound small improvements into documentation productivity.
The Hidden Economics of Documentation
What does a documentation topic actually cost to produce? Writing, waiting, and engineering time add up — but most teams never measure it.
- ✓ Calculate cost per topic
- ✓ See where the cost comes from
- ✓ Identify savings levers
- ✓ Estimate annual savings potential
Flare Plugins
Purpose-built plugins for MadCap Flare that solve real documentation workflow problems.
AI Helper Plugin
Use AI with Flare content — without breaking structure. Seamlessly work with ChatGPT, Copilot, and Claude while preserving variables, snippets, and topic integrity.
Mad Quality Plugin
Enforce quality and style guide compliance across your Flare projects. Catch structural errors before they reach production.
Style Stack Plugin
Apply multiple style classes to any Flare element. Preview, layer, and manage styles without creating endless single-purpose classes.
Markdown Plugin
Bridge docs-as-code and Flare — keep one source of truth. Import/export Markdown while preserving topic structure for multi-channel publishing.
Kaizen PluginFREE
Continuous improvement for your documentation process. Track productivity metrics and optimize your Flare workflow.
GembaDeck — Type Less, Do More
A text expansion and on-screen deck tool for Windows. Type a shortcut, get the full text — in any app. Automate repetitive typing with macros, encrypted expansions, and a floating dock panel.
- ✓ Global text expansion
- ✓ On-screen dock panel
- ✓ Encrypted expansions
- ✓ $49 one-time — no subscription
Where We Fit in Your Content Operations
Services and Flare plugins — mapped to your content lifecycle.
Ready to Scale Your Documentation?
Whether you need a structural audit, a migration plan, or a plugin to solve a specific workflow problem — let's talk.